{"id":8809,"date":"2017-10-05T08:59:43","date_gmt":"2017-10-05T06:59:43","guid":{"rendered":"http:\/\/www.caritas-digital.de\/?p=8809"},"modified":"2017-10-05T08:59:43","modified_gmt":"2017-10-05T06:59:43","slug":"doppelt-geschenktes-geld","status":"publish","type":"post","link":"https:\/\/caritas-digital.de\/landing\/blog\/doppelt-geschenktes-geld\/","title":{"rendered":"Doppelt geschenktes Geld"},"content":{"rendered":"<p><strong>Mithilfe von Google Ad Grants erh\u00f6hte der Caritasverband Frankfurt seine Onlinespenden um mehr als 600 Prozent.<\/strong><!--more--><\/p>\n<p>Google bietet gemeinn\u00fctzigen Organisationen mit dem Programm \u201eAd Grants\u201c \u00a0eine interessante M\u00f6glichkeit durch Suchmaschinenmarketing ihre Auffindbarkeit im Web zu erh\u00f6hen. Mit einem von Google kostenfrei zur Verf\u00fcgung gestellten Budget von monatlich 10.000 US-Dollar k\u00f6nnen sie im Werbenetzwerk AdWords gezielt Anzeigen schalten.<\/p>\n<div id=\"attachment_8812\" style=\"width: 810px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8812\" class=\"size-full wp-image-8812\" src=\"http:\/\/www.caritas-digital.de\/wp-content\/uploads\/2017\/10\/spenden-fuer-obdachlose-caritas-frankfurt.jpg\" alt=\"\" width=\"800\" height=\"270\" srcset=\"https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2017\/10\/spenden-fuer-obdachlose-caritas-frankfurt.jpg 800w, https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2017\/10\/spenden-fuer-obdachlose-caritas-frankfurt-300x101.jpg 300w, https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2017\/10\/spenden-fuer-obdachlose-caritas-frankfurt-768x259.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-8812\" class=\"wp-caption-text\">Beispiel einer unserer \u00fcber Google Ad Grants generierten Anzeige in der Google-Suche.<\/p><\/div>\n<p>Mit Unterst\u00fctzung \u00a0einer Agentur f\u00fcr Onlinemarketing\u00a0haben wir von der Caritas Frankfurt im Jahr 2015 erfolgreich den Bewerbungsprozess f\u00fcr das Programm durchlaufen. Seitdem nutzen wir das Werbebudget von Google Ad Grants um auf bestimmte T\u00e4tigkeitsbereiche der Caritas Frankfurt aufmerksam zu machen, mehr Besucher auf unsere Webseite zu bringen und die Anzahl der Onlinespenden zu erh\u00f6hen. Des Weiteren setzen wir das Werbebudget auch zur Realisierung weiterer Marketingziele ein. Zum Beispiel bei der Suche nach Ehrenamtlichen oder bei der Bewerbung offener Stellen.<\/p>\n<h2><strong>Die richtigen Anzeigen zum richtigen Zeitpunkt<\/strong><\/h2>\n<p>Unser gr\u00f6\u00dfter Erfolg war die positive Entwicklung der Online-Spendeneinnahmen zur Unterst\u00fctzung von Fl\u00fcchtlingen im Jahr 2015. Auf dem H\u00f6hepunkt der gesellschaftlichen Aufmerksamkeit und Hilfsbereitschaft konnten wir durch den Einsatz der Ad Grants unser Onlinespendenvolumen um 646 Prozent im Vergleich zum Vorjahr erh\u00f6hen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8813 aligncenter\" src=\"http:\/\/www.caritas-digital.de\/wp-content\/uploads\/2017\/10\/Caritas-Infografik.png\" alt=\"\" width=\"2480\" height=\"4700\" \/><\/p>\n<p>Selbst Google war von diesem Erfolg begeistert, spendierte uns ein Video zur erfolgreichen Google Ad Grants Kampagne und pr\u00e4sentierte uns als <a href=\"http:\/\/www.google.de\/grants\/success-stories\/caritas.html\" target=\"_blank\" rel=\"noopener\">Success-Story auf der Google Ad Grants Website<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5r7Hi4AjdO4\" width=\"760\" height=\"428\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Aufgrund unserer positiven Erfahrung will ich das Google Ad Grants Programm auch anderen Caritasverb\u00e4nden ans Herz legen. Es bietet eine attraktive Chance f\u00fcr NPO die ansonsten kostenintensiven M\u00f6glichkeiten des Suchmaschinenmarketings zu nutzen und so die Auffindbarkeit der Organisation im Netz zu erh\u00f6hen.<\/p>\n<p><strong>Zum Autor\u00a0<\/strong><br \/>\nChristopher Franz leitet den Stab der Gesch\u00e4ftsf\u00fchrung beim <a href=\"https:\/\/www.caritas-frankfurt.de\/\" target=\"_blank\" rel=\"noopener\">Caritasverband Frankfurt<\/a> und verantwortet das\u00a0Marketing und die Kommunikation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mithilfe von Google Ad Grants erh\u00f6hte der Caritasverband Frankfurt seine Onlinespenden um mehr als 600 Prozent.<\/p>\n","protected":false},"author":24,"featured_media":8821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-8809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-praxis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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