{"id":8569,"date":"2017-04-21T11:13:32","date_gmt":"2017-04-21T09:13:32","guid":{"rendered":"http:\/\/www.caritas-digital.de\/?p=8569"},"modified":"2017-04-21T11:13:32","modified_gmt":"2017-04-21T09:13:32","slug":"blogparade","status":"publish","type":"post","link":"https:\/\/caritas-digital.de\/landing\/blog\/blogparade\/","title":{"rendered":"Nonprofits im Social Web: Wen erreichen wir noch \u2013 und zu welchem Preis?"},"content":{"rendered":"

In der\u00a030. NPO-Blogparade diskutieren wir \u00fcber Fluch und Segen des Social Web f\u00fcr Nonprofits.\u00a0<\/p>\n

\"joto<\/p>\n

Soziale Netzwerke sind klasse: Jede Nonprofit-Organisation kann dort Inhalte verbreiten und mit anderen ins Gespr\u00e4ch kommen. Doch in der Praxis hat das einen Haken. Immer mehr Botschaften buhlen auf immer mehr Kan\u00e4len um die begrenzte Gunst der User. Da konkurrieren dann Amnesty mit Audi, Caritas mit Coca Cola, Diakonie mit Daimler, Red Cross mit Red Bull und WWF mit WMF.<\/p>\n

Die Betreiber der Social-Media-Plattformen entwickeln zwar immer neue Ideen, wie man dieses \u201edigitale Aufmerksamkeitsdefizitsyndrom\u201d beseitigen kann, doch die kosten in der Regel viel Geld und sind so komplex, dass sich ein \u00fcppiger Markt f\u00fcr Online-Marketing entwickelt hat.<\/p>\n

Unsere Blogparade sammelt und diskutiert Antworten und Anregungen zu diesen Fragen: Wie k\u00f6nnen sich Nonprofits mit ihren beschr\u00e4nkten Mitteln in diesem kommerzialisierten Kommunikationsdschungel behaupten? Wie k\u00f6nnen sie ihre Filterblasen platzen lassen und der Algorithmisierung der Inhalte entkommen? Und wie schaffen sie es, ihre relevanten Zielgruppen zu erreichen?<\/p>\n

\n

Die 30. NPO-Blogparade<\/h2>\n

lief\u00a0vom 24. April bis zum 18. Mai 2017<\/strong>. Mitmachen konnte, wer in diesem Zeitraum einen Blogartikel zu unserer Frage ver\u00f6ffentlicht hat. Wenn ihr \u00fcber die die Parade twittert, verwendet den Hashtag #npoblogparade.<\/p>\n

Hier gibt’s alle Infos rund um das Format der NPO-Blogparade<\/a>.<\/p>\n

Weitere Fragen beantworten wir euch gerne per Mail. Schreibt an web@caritas.de
\nMartin Herceg und Marc Boos vom Online-Team der Caritas Deutschland<\/p>\n

Beitr\u00e4ge zur 30. NPO-Blogparade<\/h3>\n

R\u00fcckblick: Zusammenfassung aller Blogparaden-Beitr\u00e4ge<\/a><\/p>\n

Hannes J\u00e4hnert:\u00a0Warum \u201eOnliner\u201d in Nonprofits nicht f\u00fcr das Marketing zust\u00e4ndig sind und was sie eigentlich tun sollten<\/a><\/p>\n

Hendrik Epe:\u00a09 Thesen f\u00fcr organisationale Digitalkompetenz in Organisationen der Sozialwirtschaft<\/a><\/p>\n

Martin Herceg:\u00a0Nonprofits & Reichweite: Vor Facebook sind wir alle gleich<\/a><\/p>\n

Brigitte Reiser:\u00a0Vom Internet zum \u201eAlternet\u201c \u2013 Entwicklungen jenseits der gro\u00dfen Plattformen<\/a><\/p>\n

Sebastian Klaus:\u00a0Non-Profits im Social Web – Was k\u00f6nnen NPOs rei\u00dfen?<\/a><\/p>\n

Benedikt Geyer:\u00a0NPO im Social Web?!
\n<\/a><\/p>\n

Stephan R\u00f6ger:\u00a0Non-Profits im Web: Reicht \u201egut sein\u201c noch aus?<\/a><\/p>\n

Georg Staebner: Social Media f\u00fcr den guten Zweck nutzen<\/a><\/p>\n

Max Beckmann:\u00a0Drei Fragen f\u00fcr Non Profits im digitalen Kommunikationsdschungel<\/a><\/p>\n

Sarah Thurow:\u00a0Reichweite auf Facebook und Co. nur gegen Geld? Das geht auch anders!<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In der\u00a030. 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