{"id":7458,"date":"2016-02-11T16:35:23","date_gmt":"2016-02-11T15:35:23","guid":{"rendered":"http:\/\/www.caritas-digital.de\/?p=7458"},"modified":"2016-02-11T16:35:23","modified_gmt":"2016-02-11T15:35:23","slug":"lasst-die-user-sprechen","status":"publish","type":"post","link":"https:\/\/caritas-digital.de\/landing\/blog\/lasst-die-user-sprechen\/","title":{"rendered":"Lasst die User sprechen"},"content":{"rendered":"<p><strong>Viele Medien nutzen den geballten Output der sozialen Netzwerke. Sie binden die Inhalte von Facebook und Co ein und lassen so deren User zu Wort kommen.<\/strong><!--more--><\/p>\n<p>Jeden Tag posten Milliarden Menschen Bilder, Videos und Kommentare. Neben vielen Banalit\u00e4ten gibt es dabei auch interessante Tweets, Instagram-Bilder, Facebook-Kommentare und Youtube-Videos. Sie dr\u00fccken Meinungen aus, regen zum Nachdenken an oder erz\u00e4hlen Geschichten.<\/p>\n<p>Online-Plattformen\u00a0wie <a href=\"http:\/\/www.buzzfeed.com\/\" target=\"_blank\">Buzzfeed <\/a>aggregieren lustige, zugespitzte oder exklusive Postings aus sozialen Netzwerken und erz\u00e4hlen so (neu zusammengestellte) Geschichten. Die Artikel zielen auf ein junges Publikum und bieten oft nur Zerstreuung. \u00a0Letztlich l\u00e4sst sich aber jedes Thema mit Social-Media-Inhalten abbilden \u2013 vorausgesetzt es bewegt die Menschen im Netz. Auch die \u00f6ffentlich-rechtlichen Sender machen sich das mittlerweile zunutze.<\/p>\n<h2><strong>Im Netz gibt es alle Themen<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7460 aligncenter\" src=\"http:\/\/www.caritas-digital.de\/wp-content\/uploads\/2016\/02\/katholisch-aggregiert.jpg\" alt=\"Screenshot katholisch.de\" width=\"1165\" height=\"846\" \/><\/p>\n<p>Ein Beispiel liefert der Bayerische Rundfunk: Als Papst Franziskus seine neue Umwelt-Enzyklika ver\u00f6ffentlichte, twitterten die User unter dem Hashtag #laudatosi im Sekundentakt. Auf 140 Zeichen pro Tweet begrenzt, gab es pointierte Kommentare von Politikern, Verb\u00e4nden und Privatpersonen. Um ihren Usern zu zeigen, wie der Papst-Text ankommt, sammelte der BR die Reaktionen aus dem Web auf einer <a href=\"http:\/\/www.br.de\/themen\/religion\/enzyklika-franziskus-reaktionen-102.html\">eigenen Seite<\/a>. Technisch war das kein gro\u00dfer Aufwand: Mit einem Tool wie <a href=\"http:\/\/www.scribblelive.com\">Scribble<\/a> lassen sich schnell relevante Inhalte suchen, auf einer Website einbinden und st\u00e4ndig (auf Wunsch automatisiert) aktualisieren.<\/p>\n<p>Auch \u00fcber Themen der Caritas fotografieren, kommentieren und filmen die User im Netz. \u00dcber die Hilfe f\u00fcr Fl\u00fcchtlinge etwa, gibt es viele sch\u00f6ne Geschichten der Solidarit\u00e4t. Wenn \u00d6ffentlichkeitsarbeiter diese Inhalte auf Relevanz pr\u00fcfen und dem Leser die Zusammenh\u00e4nge erkl\u00e4ren, k\u00f6nnten die vielen Stimmen im Netz ein echter Gewinn sein. Katholisch.de (siehe Foto) hat deshalb eine <a href=\"http:\/\/www.katholisch.de\/aktuelles\/social-media?\" target=\"_blank\">eigene Seite mit aggregierten Inhalten <\/a>aus \u00a0sozialen Netzwerken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viele Medien nutzen den geballten Output der sozialen Netzwerke. Sie binden die Inhalte von Facebook und Co ein und lassen so deren User zu Wort kommen.<\/p>\n","protected":false},"author":16,"featured_media":7460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lasst die User sprechen - Caritas Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caritas-digital.de\/landing\/lasst-die-user-sprechen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lasst die User sprechen - Caritas Digital\" \/>\n<meta property=\"og:description\" content=\"Viele Medien nutzen den geballten Output der sozialen Netzwerke. 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