{"id":13910,"date":"2026-03-03T14:18:20","date_gmt":"2026-03-03T13:18:20","guid":{"rendered":"https:\/\/www.caritas-digital.de\/?p=13910"},"modified":"2026-06-18T21:37:53","modified_gmt":"2026-06-18T19:37:53","slug":"socialcarimedia-2026-das-klassentreffen-der-caritas-social-media-community","status":"publish","type":"post","link":"https:\/\/caritas-digital.de\/landing\/blog\/socialcarimedia-2026-das-klassentreffen-der-caritas-social-media-community\/","title":{"rendered":"#SocialCariMedia 2026 \u2013 das Klassentreffen der Caritas-Social-Media-Community"},"content":{"rendered":"<p><strong><em>+++ Die Veranstaltung ist leider ausgebucht. +++<\/em><\/strong><\/p>\n<p><strong>KI ver\u00e4ndert unsere Workflows. Algorithmen werden \u00fcber Nacht neu geschrieben. Desinformation und Polarisierung nehmen zu. <\/strong>Und mittendrin: wir \u2013 die Social-Media-Verantwortlichen der Caritas, die t\u00e4glich Menschen erreichen, Haltung zeigen und gesellschaftliche Debatten mitgestalten. Die Frage ist nicht ob, sondern wie wir 2026 noch souver\u00e4ner und wirkungsvoller kommunizieren. Genau daf\u00fcr gibt es die SocialCariMedia \u2013 am <strong>12. und 13. M\u00e4rz 2026 im KSI \u2013 Katholisch-Soziales Institut<\/strong>.<\/p>\n<p><strong>Das Programm verbindet Inspiration, Praxis und echten Austausch<\/strong><\/p>\n<p>Teresa Pf\u00fctzner vom Deutschen Bundestag zeigt in ihrer Keynote, wie Social Media im Berliner Regierungsviertel funktioniert \u2013 und gibt im Workshop direkt mit, wie authentischer Video-Content entsteht, der auch andere zum Mitmachen bringt. Philipp S\u00e4lhoff (polisphere) gibt einen Reality-Check zu toxischen Feeds und Desinformation.<\/p>\n<p><strong>In den Hands-on-Workshops geht es ans Eingemachte<\/strong><\/p>\n<p>Anna Winkler vom Deutschen Caritasverband erkl\u00e4rt, wie die Marke Caritas im digitalen Raum stark und konsistent bleibt \u2013 von Barrierefreiheit bis Rechtssicherheit. Meike Kohlhoff von katholisch.de zeigt, wie gutes Storytelling Botschaften im Kopf verankert. Christian Egermann (DCV) nimmt Analytics auseinander: Welche Kennzahlen z\u00e4hlen wirklich \u2013 und welche lenken nur ab? Und wir von caritas.next zeigen live, wie ein KI-Chatbot fachlich und sozial verantwortungsvoll aufgestellt wird: DSGVO-konform, mit einer von Caritas-Expert:innen gepflegten Wissensbasis und einem klaren Konzept, wann der Bot an menschliche Beratung \u00fcbergibt.<\/p>\n<p><strong>Im BarCamp-Format am zweiten Tag bestimmt Ihr selbst das Programm<\/strong><\/p>\n<p>&#8230; mit bis zu acht parallelen Sessions pro Runde, Euren Themen, Eurer Expertise. Und auf der Dachterrasse bleibt Zeit f\u00fcr das, was auch z\u00e4hlt: echte Gespr\u00e4che mit Kolleg:innen, die genau wissen, vor welchen Herausforderungen wir stehen.<\/p>\n<\/p>\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2026\/03\/Workshops_Beschreibungen_SocialCariMedia26.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Workshops_Beschreibungen_SocialCariMedia26\"><\/object><a id=\"wp-block-file--media-7900a5c2-ba68-4472-a9cb-f41702ddd83e\" href=\"https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2026\/03\/Workshops_Beschreibungen_SocialCariMedia26.pdf\" target=\"_blank\">Workshops_Beschreibungen_SocialCariMedia26<\/a><a href=\"https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2026\/03\/Workshops_Beschreibungen_SocialCariMedia26.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-7900a5c2-ba68-4472-a9cb-f41702ddd83e\" target=\"_blank\">Herunterladen<\/a><\/div>\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2026\/03\/Programm.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Programm\"><\/object><a id=\"wp-block-file--media-669017fd-6c3e-45be-9ea6-c2307a1d310e\" href=\"https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2026\/03\/Programm.pdf\" target=\"_blank\">Programm<\/a><a href=\"https:\/\/caritas-digital.de\/landing\/wp-content\/uploads\/2026\/03\/Programm.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-669017fd-6c3e-45be-9ea6-c2307a1d310e\" target=\"_blank\">Herunterladen<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>+++ Die Veranstaltung ist leider ausgebucht. +++ KI ver\u00e4ndert unsere Workflows. Algorithmen werden \u00fcber Nacht neu geschrieben. Desinformation und Polarisierung nehmen zu. Und mittendrin: wir \u2013 die Social-Media-Verantwortlichen der Caritas, die t\u00e4glich Menschen erreichen, Haltung zeigen und gesellschaftliche Debatten mitgestalten. Die Frage ist nicht ob, sondern wie wir 2026 noch souver\u00e4ner und wirkungsvoller kommunizieren. Genau [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":13912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,16,15],"tags":[74,21,59,91,67,27],"class_list":["post-13910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-mitmachen","category-praxis","tag-caritas","tag-community","tag-digitalisierung","tag-ki","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#SocialCariMedia 2026 \u2013 das Klassentreffen der Caritas-Social-Media-Community - Caritas Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caritas-digital.de\/landing\/socialcarimedia-2026-das-klassentreffen-der-caritas-social-media-community\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#SocialCariMedia 2026 \u2013 das Klassentreffen der Caritas-Social-Media-Community - Caritas Digital\" \/>\n<meta property=\"og:description\" content=\"+++ Die Veranstaltung ist leider ausgebucht. +++ KI ver\u00e4ndert unsere Workflows. Algorithmen werden \u00fcber Nacht neu geschrieben. Desinformation und Polarisierung nehmen zu. Und mittendrin: wir \u2013 die Social-Media-Verantwortlichen der Caritas, die t\u00e4glich Menschen erreichen, Haltung zeigen und gesellschaftliche Debatten mitgestalten. Die Frage ist nicht ob, sondern wie wir 2026 noch souver\u00e4ner und wirkungsvoller kommunizieren. 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